The Story

So a little about the brand, we are a family run (my wife and I) business, the brand was born out of a frustration of my own that most cycling apparel is both very expensive and or very boring regarding design.

By day I am a developer, by night I am a photographer/designer (@mike_tempest on Instagram / Twitter) which lent itself perfectly to building this brand. It has always been a dream of mine to have a clothing brand of some sort, so I thought I should spend some time and design a range of cycling clothing that I would love to wear.

That leads us into talking about this range; it is a little selfish in the fact I wanted to design clothing I would personally wear and be proud to wear.

The plans for the future are to slowly build our customer base and range, to hopefully start getting stockists throughout the world. We plan on expanding the range to cover all weather cycling along with all aspects of Triathlon in the future. One fact that will always stay true is that we will never produce products that we would not wear. We would love to be in the position in a couple of years to be able to help up and coming stars of the Triathlon and Cycling world.